1The Sales Genius of Benjamin Franklin19:00
2The 1908 Broadway Play That Put Sales on Trial22:50
3The Great Sales Irony of Prohibition14:57
4The Salesman Who Lacked Courage - A Negotiating Story from 190716:31
5The Most Significant Sales Keynote In History13:45
6How Legislation Has Shaped the Sales Profession More Than Technology23:31
7225 Years of Evolving Sales Personas16:06
8The 100-Year Sales Echo: Repeating History, and What Happens Next?15:25
9The First National Salesforce: How Cooke’s Sales Army Saved the Union16:56
10Early 1900s Sales Hiring: Timeless, or Taboo?24:02
11Beyond a Reasonable Doubt: Sales Hasn’t Changed22:00
12The Tales of an 1800s Traveling Salesman - “Uncle Charlie”12:31
13John Patterson's Notes To His Salespeople in 189320:06
14Will AI Kill the Sales Profession - What History Tells Us15:29
15Selling During World War I: Selling With Purpose12:29
16"Bradford, you're fired!" A Salesperson's Story from 191831:19
17From Trusted - to Derided. Where the Sales Profession Went Wrong27:02
18Pioneering Women in Sales: Barbara Pletcher9:13
19How Founder Led Sales Changed the World19:15
2010 Strange Quotes/Theories On Sales - From the Early 1900s12:09
21Prospecting Fundamentals - From Sales History17:23
22Death of a Salesman?15:56
23Discounting & Price Cutting: History, Commentary, and Unbreakable Habit?21:12
2410 Mottos For Being Your Best - Circa 193714:43
25We Are Selling Ideas, right? Here's 400 Years of "How To" Advice14:15
26Why Does Sales Exist The Way It Does - And Should It?17:00
27Salesman's Creeds - The "In Thing" of the Early 1900s13:13
28What History Got Right: Sales Forecasting12:44
29The Low Prestige of the Sales Profession15:54
30Sales Objection Handling - Circa 1907 - 192018:34
31The History of Honesty & Transparency In Sales17:05
32An "AMA" (Ask Me Anything) Circa 190619:04
33The Top 5 Sales Follows - From 192219:24
34Stories from the 1910s - The First B2C & B2B Cold Calling Campaigns!16:57
35Using History to Predict - The Future of Sales13:55
36The OG's of Sales Leadership...were REMOTE Sales Leaders10:30
37The Great Salesperson Purge of the 1920s16:00
38An Interview With A Top Performer - From The Early 1900's22:24
39Sales Process: From Buyer-Centric (AIDA) to Seller-Centric (BANT) and Back Again?16:54
40The Origin of Sales Quotas & Variable Compensation19:12
41When Did Cold Calling Begin?15:36
42The Origin of "Drummers" & "Bagmen" - The 1800's13:51
43Why Sales History Matters - If We Don't Know It, Are We Doomed To Repeat It?16:21
44The Story of Arthur Sheldon - The G.O.A.T. of Sales Philosophers12:34
45The Weird (by Today's Standards) Sales Methodologies of the Early 20th Century13:11
46Sales Education in College - Pervasive, Disappeared, and Now It's Back!20:08
471920's Telling of "The History of Sales"13:45
48The 1st World Sales Congress & An Admired Profession9:50
49The Modern History of Women in Sales & Lucinda Prince12:01
50Was Mark Twain the Pioneer of Modern Sales Enablement?8:05
51Skills Don’t Create Great Salespeople - A Lesson from 1917 #salesskills #salestips1:06
52Sales Skills Alone Don’t Create Great Salespeople - A Lesson from 1917 #salesskills #salestips1:05
534 Levers of Negotiating w/ The Sales Historian Todd Caponi | Sales Gravy Podcast30:11
54AI is Coming For Your Pricing Strategy #salestips #negotiation #aiimpact2:33
55Why Buyers Don't Buy When They're Convinced — They Buy When They Can Predict with Todd Caponi35:31
56The Simple Way to Show Impact on Sales Results. #salestips2:50
57The 1910 Sales Philosophy We Need More Than Ever3:24
58Four Levers of Negotiation and Building Lasting Trust featuring Todd Caponi31:52
59Negotiation Without Games: Todd Caponi’s Four Levers for Trust & Higher Deal Value40:54
60Closing the Deal! Where did that term come from in sales?1:45
61Never Bash Your Competitors in Sales - The Sales History Minute1:21
62Why Discounting for Case Studies is a Bad Idea in Negotiations2:27
63Making Excuses - Or Learning From Losses...from 1906. Sales History Minute1:31
64The 1st 30 Seconds - The Most Important Part of Sales. Sales History Minute0:57
65Transparency in Sales - Not Just Morally Better...it Sells Better! Sales History Minute1:10
66FULL VIDEO: You've Gotta Shake It Loose - Chevrolet's 1955 Sales Kickoff Song & Dance4:03
67Sales History Minute: Sales Kickoffs Featuring Full, Broadway Style Performances (1955)0:45
68How to Negotiate in a Transparent Sales Era25:35
69Extreme #SalesKickoff - A Look At Chevrolet's 1955 Sales Kickoff2:10
70Episode 98: Mastering Negotiation: The Four Levers Every Seller Should Know29:26
71Why Do We Negotiate and How to Minimize Our Clients' Desire to Do So #salestips #negotiationskills3:20
72"Stop Overpricing The Crap You're Selling" Pricing Expert Todd Caponi Has a Warning #2461:13:14
73Todd Caponi on Why Old-School Negotiation Is Killing Your Business22:34
74Sales Expert Reveals: Why Transparency Sells Better Than Persuasion52:56
75B2B Negotiating Made Easy: Four Levers Negotiating (Book Release Day) #salestips #negotiationskills1:15
76The $1M Negotiation That Changed the Way I Sell Forever16:30
77Todd Caponi - 4 Levers Negotiating!1:03:08
78The Discount Ask in B2B Sales Negotiations1:01
79Worst Practices in B2B Sales Negotiations: Not Sharing Price Range Early0:40
80This Is What’s Broken About B2B Sales Negotiation1:00
81Santa Unwraps 12 Sales Tactics You NEED to Master in 202632:01
82Negotiating Tip (B2B): Discounts Don't Accelerate Your Deals, They Slow Them Down! #fourlevers1:01
83The #1 Negotiation Mistake in B2B Sales: Failure to Anchor #fourlevers #negotiating0:46
84Episode 57: The Negotiation Nerd - The Power of Transparency in Sales - Todd Caponi50:23
85The 7 Deadly Sales Negotiation Sins24:42
86Sales History Minute #1 - When Did Sales Become So Disliked?1:46
87A New Voice in B2B Sales Negotiations? Huh?0:22
88Still selling to everyone? Why firmographic sprints in sales help build momentum & confidence18:15
89How Transparency Sells Better Than Perfection53:53
90Negotiating Renewals & Upsells Without Heavy Discounts with Todd Caponi38:58
91E25 - MASTERING NEGOTIATION SKILLS FOR SALES SUCCESS | With Todd Caponi36:37
92Earn your case studies #business #success #ai #business #productivity0:41
93The Pioneer of Sales Has a Monument! John H. Patterson #saleshistory1:56
94One of the First Popular Sales Methodologies - Phrenology3:18
95How To Motivate Salespeople: Tangible vs. Monetary Rewards2:22
96Ep. 12: Todd Caponi - Journey from Sales Leader to Author, Speaker, and Sales Historian31:09
97(Video Version) Will AI Kill the Sales Profession? What History Tells Us15:29
98How To More Accurately Forecast Sales - What Sales History Got Right (That We Get Wrong)2:39
99(Video Version) Selling During World War I: Selling With Purpose12:29
100How Should We Pay Our Sales Reps? A History Lesson from The Great Depression2:25
101The First Public Sales School (1902)1:00
102Will AI Replace Salespeople? What history can teach us.4:45
103Todd Caponi - Sales & Negotiation Keynote Speaker - Sizzle Reel4:13
104Telephone Sales - Its Proper Use (Circa 1954)5:19
105FAFO in Sales - the Role & Impact of Trust #salestips #salesfafo #trustedseller1:00
106The Sales History Mini Museum Mini Virtual Tour - PART FIVE #historyofsales6:20
107The Sales History Mini Museum Mini Virtual Tour - PART FOUR #salesvideo5:54
108The Sales History Mini Museum Mini Virtual Tour - PART THREE6:15
109The Sales History Mini Museum Mini Virtual Tour - PART TWO4:58
110The Sales History Mini Museum Mini Virtual Tour - PART ONE5:10
111Top 8 Books For Startup Founders in 2026 (SaaS)5:24
112How To Set Sales Quotas - Like It's 1926: What History Got Right.2:54
113𝗕𝗮𝗰𝗸 𝘁𝗼 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀 with Carole & Todd Caponi42:04
114Sales History Brief - The Beginning of Sales "Community" #saleshistory2:41
115A Dad's wisdom on the power of Transparency- Todd Caponi - Sales Expert, Speaker & Author58:08
116Sales is the Science of Service #sales101 #salestips #service #saleshistory0:57
117#SalesNegotiation - Pay for Predictability #salestips0:49
118Why Is The Time Right For Transparent Negotiations? #salestips #salesnegotiation1:01
119Todd Caponi on Transparency, CRM, and Data-Driven Sales Strategies | Field Sales Leadership Guide 2848:06
120Dump the Fake Expiring Discounts - Try This Instead in #salesnegotiation #salestips0:52
121Sales Negotiation: Set Pricing Expectation Up Front! #salestips #salesnegotiation0:58
122Todd Caponi: Lessons from Sales History to Predict the Future of Sales Success1:00:00
123The Greatest Sales Quote of All Time #salestips #saleshistory #salesquotes0:31
124Sales Done Right - Choreographed Like a Reality Makeover TV Show #salestips #salespresentation0:51
125If you're gonna lose, lose fast! Transparency wins the long game. #salestips0:56
126Sales Historian - Todd Caponi "My Top 4 Sales Books"11:27
127ROI, Data, Logic, Your Logo Slide...They Polarize. Emotion Binds. #salestips #salespresentation0:59
128Rewarding the Sales Discounter - In An Era of Profitable Growth, Our Comp isn't Aligned! #salestips3:07
129Don't "Convince" - Help Buyers "Predict" #salestips #transparencysale0:33
130Buyers Know More Nowadays? That's from 1912! #salestips #saleshistory0:53
131In Sales, Logic Polarizes - Stories and Emotion Bind #salestips1:00
132Get the Words Off Your Sales Slides #salestips0:52
133B2B Lessons from shopping at Costco2:00
134Sales Negotiation - It's Got To Change #negotiation #salestips0:46
135Be the Customer's Sherpa! Using Mutual Decision Plans. #salestips1:43
136Confidence begets confidence: Do you have it in how you present & defend your pricing? #salestips0:45
137Salespeople ruined email - can we not ruin AI, too? #salestech #salestips0:48
138Does Your Work Matter? #employeeengagement #salesleadership0:52
139Sales Negotiations: Stop "Paying" for Case Studies #negotiation #salestraining0:56
140Buyer-Centric Sales Forecasting: What Sales History Got Right1:18
141The Sales Results Formula4:00
142Embrace the Sales Losses - Don't lose for the Same Reason Twice! #salestraining #salestips0:52
143Is it "bold" to be transparent in sales? It's bolder not to be!1:11
144The Great Resignation: Why it happened - and still matters1:29
145Sales Negotiations: The Ironic Downside of the Simple Give1:21
146The Commercial for Todd Caponi | Sales Melon #notserious0:31
147A Needed Change in Sales: #negotiation1:00
148ASL Podcast S01Ep10: Todd Caponi, Author, The Transparency Sale on bringing transparency to selling32:35
149Transparent Negotiations - A Transparent Explainer Video3:06
150Sales History: Tough Times = The Erosion of Trust1:42
151Create Certainty During Times of Uncertainty with Todd Caponi9:52
152Expectation inflation: why under-committing & overdelivering is not a good idea1:43
153The Role of Sales: We don't buy when we're "convinced" - we buy when we can "predict"0:48
15430 Minutes to President's Club Podcast - Todd Caponi & the Four Levers0:56
155Sales History Minute: A City Declares a Holiday & Had a Parade for Sales Quota Attainers0:53
156What are the Four Levers of Negotiation? A quick clip1:02
157Sales Tip: Losing for the same reason over-and-over? Embrace it!4:32
158The PitchLink Sales & Marketing Lit Fest 2023 - Todd Caponi19:41
159Total Transparency, for Recruitment and life with Todd Caponi57:25
160Don't Be A Dunderblitzen: A Sales Leadership Parable6:57
161Sales Negotiation Tip: No more "fake expiring discounts"! Pay for mutual alignment instead.3:12
162Maury: Sales Lie Detector Test | Has the Proliferation of Information Made Life Easier on Buyers?2:50
163Sales History: Recent adds to my collection & library10:30
164The History of Email in 3-Minutes with Todd Caponi2:55
165Sales Negotiation Tip: Getting Your Pricing Positioning Right5:22
166How to Motivate Salespeople in the Era of the “Great Resignation”16:57
167Rising to the Peak of Mount Stupid4:07
1686 B2B Marketing Tips for Becoming a Better Seller in 20232:55
169What Buyers Expect From Sellers | Matt Dixon | Anthony Iannarino | Todd Caponi1:00:17
170The Sales History Podcast: What History Got Right: Setting Sales Quotas12:48
171History Predicted The Past Two Years - What's Next? Sales History5:48
172Deep (Sales History) Thoughts: Sales Quota Setting Today vs. 100 Years Ago2:39
173Todd Caponi - Sales Nerd & Author of The Transparent Sales Leader1:04:13
174Never Give Anything Away For Free - B2B Sales Negotiation12:37
175B2B Sales Negotiations: Secret of Successful B2B Sales6:15
176How to Create a Winning Sales Presentation That Captivates Buyers13:31
177Mastering Negotiation Techniques: Insights from Todd Caponi | JustCall X HYPCCCYCL7:30
178Short: How My Brain Works0:47
179Selling in Economic Uncertainty: Messaging with Clinical Empathy5:02
180Transparency ~ = Employee Happiness2:53
181Sales Shaker 2022: Innovate Your Sales Methodology46:41
182Why Your Sales Forecasts Suck (and What to Do About It)3:33
183Todd Caponi on Why In Sales, the Second-Best Thing to Winning Is Losing Quickly36:00
184Mutual Action Plan Lessons from Reality TV (with Todd Caponi)1:51
185The Cost of the Price Increase4:14
186Three Quotes from Sales History That Define What Sales is Supposed To Be4:18
187[Masterclass] Rally Your Reps Around Mutual Action Plans (w/ Todd Caponi & Drift's Brooke Freedman)41:16
188The 4 Greatest sales leaders you've NEVER heard of1:09:22
189Sales History Podcast - 9 Timeless Sales Tips from 191310:48
190Selling with sincerity, science and structure41:32
191How To Navigate the Increasingly Complex B2B Buyer's Journey with Todd Caponi14:15
192The Science of Sales: What is Clinical Empathy?15:25
193Fireside Chat with Todd Caponi, Author of The Transparent Sales Leader1:07:39
194The Transparency Sale - Outside Sales Talk with Todd Caponi1:08:37
195My New Phone: A Symbol For What's Wrong With Sales Tech?3:31
196Sales Forecasting - What History Got Right (And We Get Wrong)6:06
197The Transparent Sales Leader with Todd Caponi27:51
198Todd Caponi EP5 Part116:58
199Todd Caponi on Transparency Leadership59:15
200Modern Sales Power Hour with Todd Caponi, Founder of Sales Melon1:02:12
201The Great Salesperson Purge of the 1920s - Could It Happen Today?6:28
202Sobering Sales History on Sales Feed: Physiognomy, Phrenology & Graphology As A Sales Methodology2:58
203Sales History: Does (forehead) size matter?2:59
204The Recession: How to prepare & thrive during a downturn with Todd Caponi56:52
205Chosen Vision Charity Coaching 2022- Todd Caponi58:07
206In times of uncertainty, what your team doesn't know WILL hurt you2:53
207Transparency in Sales - It's a requirement for the buying brain!1:45
208Sales History: When Did Cold Calling Begin - A New Discovery5:50
209What Tom Brady Can Teach Us About Career Decisions3:02
210The Transparent Sales Leader - Coming Spring 20222:00
211Rethinking Traditional Sales Negotiation Approaches5:05
212Transparent Expectation Branding. Why not?3:14
213Are we "buyer-centric" in name only?4:07
214Hiring For Sales Roles - Addressing the Supply & Demand Imbalance3:23
215Modern Sales Pros - The Funnel is Dead Keynote - Use Transparency To Make The Sale with Todd Caponi1:01:28
216For Fun FAQ: Where Did Your Company Name "Sales Melon" Come From?1:45
217Experiencing High Sales Turnover? Here's Why...and How To Think About It.6:07
218#SalesTip: Stop Paying For Case Studies in Exchange For Discounts3:00
219Pricing Negotiation | The Fallacy Of Your Compensation4:00
220What is Transparency In Sales with Todd Caponi23:11
221Sales Leaders: Celebrate The Losses3:57
222Todd Caponi - The Transparency Sale1:30
223A Tale of Two Crises: Transparency in a Crisis4:18
224Writing The Book: The Learning Curve3:21
225Sales History: Lucinda Prince - The Pioneer for #WomenInSales7:49
226Can & Should Trust Building Be Taught To Sales Professionals?3:46
227Losing Fast in Sales - The Second Best Option Behind Winning? The Reasons Why We Don't5:18
228The Future of Sales: What once was admired...2:54
229Text On Your Slides - The Nerdy Reason Why It Doesn't Work, and Why Images Do!4:47
230What may be causing your loss to the status quo? The journey...3:59
231Salespeople Ruin Everything - My Rant on The Buyer Enablement Podcast2:36
232Setting Personal & Professional Goals: Tips for Optimizing Commitment & Performance3:17
233The Author's Trigger - The Motivation To Write a Book4:34
234EP 36 - Todd Caponi, Founder at Sales Melon1:04:19
235Cyber Monday Lessons For the B2B Salesperson5:12
236Transparency - The Closest Thing To A Sales Elixer!5:16
237Should you be leading with your price in sales pursuits?1:00
238The Power of Revealing Your Pricing Early4:20
239Sales Leaders - You May Be Using Numbers & Stats Wrong!1:29
240The "Pipeline Coverage" Myth1:03
241The Expiring Discount: Tips to help drive your sales quarter close without eroding trust!4:08
242Using Video in Sales - Downstream with your Proposals (cc)3:45
243Transparency - the New "Customer Experience"4:26
244What is VentureSCALE?4:09
245"What drove you to write 'The Transparency Sale'?" - Jeff Goldberg w/ Todd Caponi4:00
246Tennis - Ball Kids Embarassing Fails2:42
247Two Talented on Job Descriptions and Interviewing44:57
248How Transparency & Empathy Can Be Your Superpower: New Zealand Sales Leaders1:01:12
249Transparency Sells Better Than Perfection! - Todd Caponi3:09
250Remote Buyer Bias in Sales - The Journey is as important as the reward.3:06
251Sales History: Snake Oil Sales - A quick story about the sales approach at Medicine Shows2:31
252Two Minutes with Alexa: An exclusive interview about Sales2:07
253Sales History: Phrenology - The sales methodology based on the structure of your head2:05
254Transparent Interviewing - Leading with your flaws in an interview3:32
255Unlock Your Sales “Secret Weapon”: Transparency & Gratitude1:00:57
256Unleash 2020 Summit - Todd Caponi - Sales Empathy, How Buyers Decide, Prioritize and Buy34:48
257Virtual Workshops by Todd Caponi | Sales Melon LLC3:15
258Think Outside The Script Summer Tour: Todd Caponi1:58
259The History of Sales - #FAFC - Todd Caponi58:34
260Sales Play During a Recession: Extreme Firmographic Focus3:57
261Webinar Talk Show with Todd Caponi29:30
262The Transparency Sale author Todd Caponi on the Cool Things Entrepreneurs Do Podcast36:50
263Transparency Sale with Todd Caponi38:20
264Sales Tip 426: Selling Through a Downturn & Uncertainty – Todd Caponi4:56
265Episode 28: Winning at Business and Life Podcast - Todd Caponi7:49
266Daily Sales Tip: Selling through a downturn & uncertainty4:18
267Successfully Selling In Uncertain & Difficult Times50:35
268Todd Caponi - Transparency, Decision Science, and the Future of Sales (Talk #25 of 40)24:50
269Pactsafe Webinar w/ Todd Caponi Clip: Pilots, Test-Drives and Trials - to do them, or not to?1:50
270Sales References: Maximizing the number and their value to prospects4:18
2712009 Worldwide VP of Sales of the Year1:18
272TSC #148- Todd Caponi12:26
273Todd Caponi: Why Imperfection Sells1:37:08
274Buyer Roadmap with Todd Caponi2:13
275The Next Evolution of Sales Enablement with Todd Caponi1:39
276Sales Enablement Roles with Todd Caponi2:09
277Transferable Skills with Todd Caponi3:32
278Inspiration for 'The Transparency Sale' with Todd Caponi1:32
279Daily Activities with Todd Caponi2:03
280How He Helped Pioneer Sales Enablement with Todd Caponi1:20
281What's your "commit"? - The question that turns sales orgs into a house of lies4:32
282Sales Presentations: your logo slide isn't helping3:00
283Decision Making in Sales - Feelings instead of Logic3:22
284Email Empathy - Do you truly understand your prospect's inbox?3:01
285Imperfect Proposals - Why Your Sales Proposals May Actually Be Pushing Buyers Away3:27
286Say 'no' to AR factoring - instead, pay your customers to factor for you!2:06
287Quit hiding your flaws - and watch the magic happen!1:52
288“Do you love to win, or hate to lose?” - How to Crush This Interview Question Like a Nerd!1:41
289Sales Keynote Speaker Reel | Todd Caponi (2 1/2 minute version)2:42
290The Best Of All Sales Tactics: Transparency, with Todd Caponi, Episode #9344:48
2919. How to Sell Enterprise Software Solutions w/ Todd Caponi48:07
292Todd Caponi's visit on "The Daily Sales Tip w/ Scott Ingram"3:07
293The Transparency Sale with Todd Caponi #22135:30
294New Sales Managers & Sales Assembly's New Training Event2:28
295The Transparency Sale Part 2 with Todd Caponi #22219:54
296Creating the Impression that You're "In Demand"3:06
297The Transparency Sale - Audiobook Giveaway2:43
298Emails that stand out1:54
299The Transparency Sale Explained (CC)2:16
300Ep. 16 - Leverage Transparency to Shorten the Sales Cycle for Buyers w/ Todd Caponi28:47
301Career decision making improve focus & reduce regret!2:52
302The Transparency Sale - Why You Should Buy Twenty!0:19